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Once an exhibitor list (with email addresses) has been received, and an online shop (Expresso) has been set up for your event, we will send service emails to support exhibitors in preparing their stand for the event.
These include how to place an order and access the online shop (Expresso), important deadline dates, and reminders to ensure they have access to the best rates.
The emails we send will only display the services we are contracted to provide.
Where we have been officially contracted to provide Show Ready stand packages and Graphic services, we may contact exhibitors through a combination of channels including: email, direct mail, phone and SMS, to support selling this service to exhibitors.
You can view all our email templates by clicking on the email titles below (these will be amended to display only contracted services).
Please note that we have linked to an example Expresso page and used filler content like “Your Event Name 2025” and “Deadline date will display here” to provide a visual representation of what the emails could look like with the personalisation tags filled in – these details will change dynamically to match your event information.
Email 1: Welcome email
Shell exhibitors email - Subject line: Important information: Your Event Name 2025 deadlines and cut off dates for stand services
Space exhibitors email - Subject line: Important information: Your Event Name 2025 deadlines and cut off dates for stand services
Email 2: Support email
Shell exhibitors email - Subject line: Your Event Name 2025 online shop now open for stand services orders
Space exhibitors email - Subject line: Your Event Name 2025 stand packages still available
Email 3: Order deadline approaching email
Shell exhibitors email - Subject line: Your Event Name 2025 order deadlines and best pricing update
Space exhibitors email - Subject line: Reminder: Your Event Name 2025 order deadlines and best pricing update
Email 4: Pre-build support email
Shell exhibitors email - Subject line: Your Event Name 2025 build-up information
Space exhibitors email - Subject line: Your Event Name 2025 build-up information
If the first day of build is in 7 weeks or less we will send a shorter campaign:
Email 1: Welcome and Deadlines combined email
Shell exhibitors email - Subject line: Important information: Your Event Name 2025 deadlines and cut off dates for stand services
Space exhibitors email - Subject line: Important information: Your Event Name 2025 deadlines and cut off dates for stand services
Email 2: Pre-build support email
Shell exhibitors email - Subject line: Your Event Name 2025 build-up information
Space exhibitors email - Subject line: Your Event Name 2025 build-up information
What can be edited:
To mitigate the risk of errors occurring, our emails have been created with set templates which, using tokens (personalisation tags) dynamically display:
These tokens are the only details that can be amended.
Quality Assurance
To avoid potential errors, we thoroughly test all email programs before they are scheduled to be sent.
This process checks for potential issues with email layout, personalisation tags (tokens), image rendering, links, content – including typos and incorrect information, automation triggers, data health and scheduling.
Subject line: Important information: Event Name Goes Here deadlines and cut off dates for stand services
Subject line: Important information: Event Name Goes Here deadlines and cut off dates for stand services
Subject line: Event Name Goes Here online shop now open for stand services orders
Subject line: Event Name Goes Here stand packages still available
Subject line: Reminder: Event Name Goes Here order deadlines and best pricing update
Subject line: Reminder: Event Name Goes Here order deadlines and best pricing update
Subject line: Reminder: Event Name Goes Here order deadlines and best pricing update
Subject line: Reminder: Event Name Goes Here order deadlines and best pricing update
Subject line: Reminder: Event Name Goes Here order deadlines and best pricing update
Subject line: Reminder: Event Name Goes Here order deadlines and best pricing update
Subject line: Event Name Goes Here build-up information
Subject line: Event Name Goes Here build-up information
Subject line: Event Name Goes Here build-up information
Subject line: Event Name Goes Here build-up information
Subject line: Event Name Goes Here build-up information
Subject line: Event Name Goes Here build-up information
We send up to 4 service emails and 1 survey email spaced at least 1 week apart (up to 3 weeks where possible).
It’s important to note that the number of emails sent will depend on when all required information is received.
Typical campaign timing
If an exhibitor list (with email addresses) is received at least 14 weeks before the first day of event build we will follow this send schedule:
We aim to send each email on a weekday during business hours and stick as closely to this schedule as possible – this is subject to change depending on when the exhibitor website (Expresso) is ready for online ordering and an exhibitor list has been uploaded.
The customer success team will aim to call and email the list around 1 week after a list is received/the Welcome email has been sent.
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Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
