Storytelling is a popular topic that has increasingly become essential for marketing success, but how does it apply to the live event experience for attendees? To the exhibitor and their visitors? The conference and their delegates?
You may have heard that storytelling is a great way to bring your event marketing and experience-making to the next level, but knowing what that means for your brand and how to apply it is a different story.
Learn how in The Event Storytelling Playbook