A good story will help engage your audience and keep them interested, but how can you measure ROI and the true effectiveness of that story within your event?

In this webinar, John Sanders, head of strategic client engagement at GES, explains how to set a benchmark by measuring the impact of event storytelling and brand engagement.


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Meet the Speaker

John Sanders
John Sanders
Head of Strategic Client Engagement | GES EMEA
John has spent 15 years working with leading brands across technology, financial services, food and media. With both 'client side' and agency experience, John offers unique insight into delivering a cohesive event programme, directing the creative strategy and storytelling to ensure a truly integral, unified brand story that is articulated through the event space, media and narrative.