Attendees and exhibitors are benefitting from more pre-event and real-time content, micro-recommendations and
The 6th Annual Trend Tracker guide is focused on:
- Planning and Strategy - Everybody at the planning table is speaking analytics and customisation.
- Marketing - Marketers are developing comprehensive strategies that offer multiple layers of engagement.
- Technology - Marketers are finally looking past the glitz of the goggles and toward strategic technologies.
- Design - The attendee journey has never been more important, nor has